40 Under 40: Chad Hatzenbuhler

When you see striking graphics or a robust social media presence for Corral Sales RV, Chad Hatzenbuhler likely had part in creating the behind-the-scenes magic. As a freelance designer for Corral Sales RV, Chad provides services in graphic design, web development and marketing strategies.

He also serves as the director of communications and marketing for a university in South Dakota — demonstrating his ability to excel in leadership roles across different sectors.

With a passion for the RV industry, Chad is dedicated to customer satisfaction and promoting the industry across multiple demographics. In 2020, he took the initiative to create two Facebook communities for campers in North and South Dakota. The North Dakota group has grown to more than 18,000 members, while the South Dakota group is expanding with over 2,000 members.

“By balancing his role in the RV industry with a leadership position in higher education, Chad brings a unique perspective that can drive innovation and best practices in both sectors. This diverse experience likely enhances his ability to think creatively and apply cross-sector solutions to industry challenges.”

Through his online communities and professional work, Chad actively contributes to the growth and vitality of the RV and camping industry in the Dakotas. His efforts to make the industry known across multiple demographics show leadership in expanding the market and ensuring the industry’s future success.

He spearheaded the effort to bring Corral Sales’ marketing into the 21st century. He recognized the need to adapt to changing consumer behaviors and implemented crucial digital upgrades. He developed and maintains a website for the dealership that keeps pace with current trends.

“Over the past decade, Chad has been instrumental in helping our family dealership overcome significant challenges and modernize our operations,” a nominator wrote. “He implemented a robust online inventory system, which has been transformative for our business. This system allows customers to shop for their next RV online, significantly expanding our reach and improving the customer experience. This advancement has been particularly crucial in recent years as more customers prefer to begin their shopping journey online before visiting a physical dealership.

“Without Chad’s expertise, we would have struggled to establish and maintain an effective social media presence. His guidance has been vital in navigating the ever-changing landscape of social platforms. After years of experimentation across multiple platforms, Chad honed our strategy to focus on the channels where our target customers are most active. This targeted approach has greatly improved our engagement and return on investment in social media marketing.”

Chad embraces the camping lifestyle — which also influenced his professional path — spending quality time with his family in various outdoor activities. He enjoys camping, hiking, bike riding and kayaking.

Chad’s advice for upcoming leaders in the RV space:

“My advice is to always prioritize the customer experience. The RV world is unique, filled with people looking to disconnect and enjoy quality time outdoors. It’s not just about making a sale; it’s about sharing the joy of camping and ensuring customers have memorable experiences. Remember, the best moments are often spent around a campfire with family and friends — make that experience your focus.”