Lippert Components announced the promotion of Eddie Rackleff to vice president of business development — North American Motorized segment.
The strategic appointment underscores Lippert’s commitment to the motorhome market, with Rackleff poised to lead the company’s enhanced focus on delivering innovative solutions and exceptional service to its OEM motorhome customers.
Rackleff, a 16-year veteran of Lippert, has been instrumental in driving the company’s growth and solidifying its reputation in the recreation and transportation industries. Under his leadership, Lippert has experienced incredible growth as the company has elevated from $1.5 billion in revenue in 2018 to $4 billion in 2024. His diverse skillset — from his technical experience to his deep customer relationships and understanding of the industries — has positioned him as a trusted leader and key contributor to Lippert’s success.
In his expanded role, Rackleff will lead Lippert’s efforts to strengthen the company’s position in the motorhome market, driving innovation and aligning the company’s offerings with the unique needs of motorhome manufacturers. With extensive experience in his past sales role, Rackleff brings a deep understanding of customer priorities and a proven ability to cultivate lasting partnerships.
“I’m thrilled to take on this role as we focus on advancing Lippert’s presence in the motorhome market,” said Rackleff. “Lippert’s culture of innovation and service has always driven me, and I’m excited to channel that energy into this new chapter. The motorhome industry is evolving, and Lippert is committed to being at the forefront, delivering products and solutions that enhance the experience for manufacturers and end-users alike.”
Jason Lippert, president and CEO of Lippert, emphasized the significance of Rackleff’s role: “Eddie’s leadership and dedication have been critical to Lippert’s success over the last almost two decades. Eddie has been instrumental in helping develop new products based on our customers’ needs along with fostering meaningful relationships with so many customers he has ownership of. He’s been impressive to watch over the years and has set a great example for so many people in the company while collaborating with them. Our motorhome business needs a leader with Eddie’s caliber, and the motorhome market is large enough to begin to separate it more from our towable RV components business. With this renewed focus on the motorhome market, Eddie’s ability to build strong relationships coupled with his deep knowledge of all our products makes him the perfect leader to help us deliver even greater value to our motorhome customers while he continues to lead our West Coast sales force on all RV and utility trailer products.”
Rackleff’s promotion signals Lippert’s dedication to investing in both its team and the motorhome market, ensuring the company remains a trusted partner in delivering innovative, customer-centric solutions, the company said.
