Sobel University announced the evolution of its second longest-running product with the expansion of Preferred Client Services. These changes are designed to help dealerships improve the quality of after-sale follow-up and strengthen long-term customer relationships, Sobel University said in a release.
Over the last five years, the growing number of new customers in the RV industry has shifted the priority of follow-up. Customers are looking for personal connections with their dealership, and generic email blasts are no longer being opened at the same rate. Recognizing this, Sobel University said it has invested in research to develop more customized content that helps dealerships maintain long-term customer relationships.
“Our focus has always been on delivering tools and training that meet the real needs of dealers,” said Jered Sobel, president of Sobel University. “Generic communication just isn’t effective anymore. Customers want to feel connected long after the sale, and these changes make it possible to create that connection in a consistent, professional way.”
To test these solutions, Sobel University recently completed a three-month pilot program with its Premium Mail Prep Services. Those on that program appreciated the customizable approach, which was designed to improve the ease and quality of after-sale follow-up. Feedback from participants confirmed that these changes have made it significantly easier to connect with customers in a way that’s personal, effective and consistent, Sobel University said.
Sobel University will be at booth #402 at the Hall of Fame Suppliers Show in Elkhart, Indiana, Sept. 22-24 to share success stories and talk about how dealerships can increase the quality of their after-sale follow-up.
To learn more about Sobel University, visit sobeluniversity.com or call 253-565-2577.
