Protective Asset Protection, part of the financial services company Protective Life Corporation, announced the refresh of its Paint and Fabric product into a robust Appearance Protection program. This enhanced offering delivers a full spectrum of interior and exterior protection solutions, now including standard, ceramic and advanced graphene options, designed to keep vehicles looking showroom-new for years to come, Protective Asset Protection said in a release.
The new Appearance Protection program provides dealers and consumers with a streamlined, comprehensive coverage package.
Notable enhancements include:
- Broader Coverage: Now featuring exclusionary language for simplified claims, increased limits for UV-induced rips and tears, and expanded eligibility and terms.
- New Benefits: Added protection for headlight lens clarity, factory wheel cleaning and black trim molding.
- Flexible Protection Agents: Dealers can choose from traditional, ceramic or ceramic graphene-based protectants, setting Protective’s program apart from many competitors.
- Industry-Leading Technology: Utilizing Nanoxide nanotechnology, the product forms a molecular bond with vehicle surfaces, creating a durable, invisible shield against environmental and everyday hazards.
Comprehensive Protection for Today’s Vehicles
Protective’s Appearance Protection guards against a wide range of threats, including sun-induced fading, oxidation, hard water spotting, stains, rips, tears, tree sap, insects and more. The interior solution defends against food and beverage spills, pet stains, ink, dyes, makeup and damaging UV rays, helping customers maintain their vehicle’s value and appearance.
A Lucrative Opportunity for Dealers
Appearance protection is increasingly important in today’s automotive market, Protective said. Modern vehicles are exposed to more environmental hazards than ever before, and consumers expect their investment to retain its value and appeal. By offering Protective’s expanded Appearance Protection, dealers can deliver greater peace of mind to customers while driving additional revenue streams through value-added F&I solutions.
“Protecting a vehicle’s appearance is about more than aesthetics — it’s about preserving value, enhancing safety, and ensuring long-term satisfaction for today’s discerning car and truck owners,” said Joe Nuszkowski, VP head of product for Protective Asset Protection. “Our expanded Appearance Protection program not only provides comprehensive coverage but also gives dealers a powerful tool to increase profit potential and build lasting customer relationships.”
