The RV Dealers Association of Canada (RVDA of Canada) announced that renowned sales transformation expert Karen Kelly will serve as keynote speaker at the association’s Annual Meeting on Wednesday, Nov. 12.
The session, titled “Stuck Deals & Accelerate Sales Velocity,” will address one of the most pressing challenges facing RV dealers today, RVDA of Canada said: customers who express enthusiasm about the RV lifestyle but disappear into indecision amid economic uncertainty.
Kelly is the founder and CEO of K2 Performance Consulting and the K2 Sales Academy, where she has spent over 25 years helping B2B enterprise sales teams and sales leaders turn stalled deals into closed revenue. As host of The K2 Sales podcast, she regularly speaks with B2B industry sales and marketing leaders about cutting through cluttered processes and unclear direction that trap deals in endless cycles of indecision.
“Economic factors like interest rates, inflation and market volatility are creating hesitation among buyers,” Kelly noted. “Too many dealers are letting this landscape cloud their approach when customers need confident guidance more than ever.”
Her presentation will introduce attendees to the Velocity 3R System — a proven framework designed to channel sales activity into results by focusing on direction over speed. The system’s three components are:
- REPURPOSE — Shift Your Lens: Align with your real purpose of helping families discover freedom and adventure, enabling dealers to catch subtle signals like budget concerns and hesitation.
- REVEAL — Lead With Real Talk: Build trust through transparent conversations about ownership reality rather than perfect pitches.
- REVISIT — Get Back to Sales Fundamentals: Return to core sales principles, ensuring alignment on lifestyle goals, decision-maker involvement and financing reality.
Kelly is a sought-after speaker at industry conferences, where her presentations focus on rehumanizing the sales process and developing the mindset shifts necessary to maximize deal velocity while building authentic relationships.
