Paul Sheldon, national director of specialty products for Spectrum Automotive Agency Division, will explore the essential F&I strategies that create a dealership culture that is customer-first and customer driven during a workshop at the upcoming RV Dealers Convention.
“Create and Maintain a Customer-Focused Dealership Culture Through F&I” will be presented from 8 to 9 a.m. on Thursday, Nov. 13, as part of the business innovation track of workshops.
F&I not only can be a profit center during a tough economy, but it also can be a reliable way to develop customer loyalty for RV dealerships.
Learning outcomes for this session:
- How to map the customers’ journey throughout the buying process, collaborating with the sales team to tailor finance presentations to meet them on a journey while providing a positive dealership experience.
- How to engage the entire dealership staff in promoting a customer-centric culture that will result in more sales and better long-term retention.
- How to successfully guide a customer through their finance and insurance options as opposed to trying to sell them, further enhancing their experience and peace of mind.
To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn and X.
The Convention/Expo will take place Nov. 10-14, 2025, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at 703-364-5518 or email jnewhouse@rvda.org.
