Forest River Inc. announced the launch of RV Explorer, an interactive web app that helps consumers, dealers and RV show attendees, shop, compare and locate RVs that best fit their needs and lifestyle.
The new platform — now live at rvexplorer.com — debuted ahead of this week’s 2026 Florida RV SuperShow and reflects Forest River’s continued investment in modernizing the RV shopping experience, the company said in a release.
RV Explorer was developed to help simplify the RV buying experience, especially when planning for RV shows. With hundreds of units on display at major RV shows and thousands of floorplans across dealer lots nationwide, shoppers often struggle to quickly identify the RVs that truly meet their needs.
RV Explorer simplifies that challenge by allowing users to:
- Filter RVs by brand, dealer, RV type (motorized, towable, fifth wheel, etc.), features, amenities, and sleeping capacity
- Save favorite units for easy comparison
- See which dealer carries that exact model with a dealer show locator
“RV Explorer is about meeting customers where they are and how they shop today,” said Tom Gruger, vice president of marketing at Forest River. “We know consumers research RVs online, on their phones, and at live events, and this app begins to bring those behaviors together into one seamless experience. It helps shoppers cut through the noise, focus on what matters to them and feel confident walking into a dealer conversation.”
For Tampa Show patrons in particular, the app serves as a digital guide by helping attendees navigate expansive show grounds with purpose. The app highlights all Forest River brands that are represented at the show, which exact floor plans are on site, and which dealer is carrying each brand and model.
For Forest River dealers, RV Explorer is a powerful lead-generation and sales-enablement tool. Forest River will take these consumer interactions and deliver them directly to its dealer partners so they can expect an interested customer in their show space. The app helps dealers:
- Engage more qualified shoppers
- Increase time spent on focused walk-throughs
- Improve close rates through informed, data-driven conversations
RV Explorer is part of Forest River’s broader effort to elevate the customer journey through thoughtful technology and insights-driven design. It also includes the 2026 Forest River Florida RV Show Guide, a comprehensive overview of the 2026 Forest River model-year products.
As Forest River continues to expand the platform beyond major RV shows, RV Explorer is expected to play a growing role in connecting customers with the right products, the right dealers, and at the right time.
