Girl Camper, one of the largest women-focused camping communities in the U.S., announced a strategic partnership with The Dyrt, a leading campsite-finding app built by the nation’s largest RVing and camping community.
The partnership targets one of the fastest-growing segments in outdoor recreation: women over 40 who are passionate about camping and RVing. The Dyrt’s recently released 2026 Camping Report highlights the rising influence of older campers, with experienced adventurers driving trends in planning, safety and community-focused outings. Girl Camper’s predominate membership of women over 40 aligns perfectly, Girl Camper said, as these active campers are buyers, travelers, event participants and brand advocates.
As part of the collaboration, eligible Girl Camper members who have never subscribed to The Dyrt will receive a free one-year Dyrt PRO membership (valued at $59.99), unlocking premium features and tools that help campers find, plan and enjoy their outdoor adventures
“Girl Camper’s members are experienced, engaged women who are reshaping camping,” said Lesa McDermott, VP of Girl Camper. “The Dyrt is equipping them with top-tier planning tools while recognizing the spending power and loyalty of this demographic within the RV and Outdoor Recreation industries.”
This alliance connects The Dyrt with a trusted, values-driven group of campers. “Girl Camper represents exactly the kind of camper community we want to support,” said Sarah Smith, founder at The Dyrt. “They are experienced, passionate and intentional about how they camp. Offering The Dyrt PRO to Girl Camper members is a natural fit and a great way to support women who are actively shaping the future of camping.”
The offer underscores broader industry shifts, Girl Camper said: camping is increasingly powered by seasoned, over-40 participants who prioritize tools, safety and connections, making this audience highly attractive to RV manufacturers, campgrounds, tourism boards and outdoor brands.
