Retail Sales Down 11.14% YOY in December, SSI Says
In December 2025, the RV industry showed a -11.14% year-over-year (YOY) decline, according to Statistical Surveys Inc. (SSI), a subsidiary of Trader Interactive that gathers data and insights on the RV industry.
This decline reflects continued seasonal softening through the winter months, compared to a modest -0.29% YOY decline in December 2024, the report from SSI said.
Here are the December 2025 findings released by SSI on Feb. 11:
New RV sales varied across categories:
- Motorized RVs: -12.08% YoY
- Towable RVs: -11.00% YoY
Category Performance – New RV Sales
Performing in Line with the Market
- Fifth Wheels: -13.31%
- Class B: -14.08%
- Travel Trailers: -9.57%
Underperforming the Market
- Class A: -20.43%
Outperforming the Market
- Class C: -7.37%
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets – December 2025
- Chattanooga, TN→ +64.29% YoY
- Charleston, SC → +63.27% YoY
- Medford-Grants Pass, OR → +62.16% YoY
- Stockton, CA → +48.84% YoY
- Myrtle Beach, SC → +42.42% YoY
Declining Markets – December 2025
- Tallahassee, FL → -75.15% YoY
- Chicago, IL → -53.94% YoY
- Asheville-Hendersonville, NC → -53.76% YoY
- Melbourne-Titusville, FL → -47.37% YoY
- Baton Rouge, LA → -46.07% YoY
Used RV Market Trends – December 2025
Similar to new RVs, used RV sales saw a decline YOY (-4.40%), indicating a softening market through the winter months.
Top-Performing Used RV Categories
- Class B: +7.83%
- Class C: +1.88%
Underperforming Used RV Categories
- Class A: -6.13%
- Travel Trailers: -4.68%
- Fifth Wheels: -6.14%
- Camping Trailers: -8.77%
For more information, contact SSI at marketing@statisticalsurveys.com.



