THOR Industries Adds New SVP of Strategy & Business Development
THOR Industries announced the appointment of Andy Murray as senior vice president of strategy and business development, a newly created role reflecting THOR’s continued focus on strengthening its supply chain capabilities and supporting long-term value creation across the RV industry.

Murray joins THOR with prior executive-level experience from LCI Industries, where he served for twenty years and most recently as chief sales officer. He is widely respected across the RV and specialty manufacturing industries for his experience and leadership, THOR Industries said in a press release.
“Andy is an outstanding addition to THOR,” said Bob Martin, president and chief executive officer of THOR Industries. “He is highly regarded across our industry, and his understanding of the RV supply ecosystem and strong operating discipline will help us further strengthen our partnerships, improve performance and support our long-term growth strategy.”
In his new role, Murray will focus on enhancing operational and financial performance, identifying both organic and M&A growth opportunities, and strengthening collaboration across OEM customers, supply partners and the broader RV ecosystem.
THOR said it is uniquely positioned to help strengthen the RV supply base in ways that benefit the entire industry. With its scale, long-standing relationships and deep understanding of RV manufacturing, the company is able to support improvements in performance, innovation and reliability across the supply chain ecosystem.
Importantly, THOR’s commitment to focus its resources solely on the RV industry ensures that its interests are fully aligned with those of its supply customers. THOR’s strategy is centered entirely on advancing the RV ecosystem, creating a shared incentive to drive long-term success across the value chain.
Supply chain performance continues to be an important part of THOR’s long-term strategy. Recent investments, including the February 2026 acquisition of Synergy Design by Airxcel, reflect THOR’s focus on expanding capabilities and supporting the evolving needs of RV OEMs.
“In its supply chain strategy, THOR has built a strong foundation, and there is significant opportunity ahead,” said Murray. “THOR has a clear vision for strengthening its capabilities and working across the industry to drive performance and pursue new opportunities that benefit both THOR and the broader RV ecosystem.”
THOR said it remains committed to working closely with its long-standing supplier partners as it continues to evolve its capabilities to better serve customers across the RV industry.
The creation of this role and the hiring of Murray reflects THOR’s continued commitment to investing in its capabilities, strengthening its supply network and positioning the company for long-term, sustainable growth, THOR said.



