This spring, global outdoor tech brand Dometic, is making it effortless for city dwellers to escape.
Launching in Los Angeles, a series of free 36-hour outdoor getaways for two gives people the chance to explore the wild in premium off-road rigs stocked with Dometic’s full suite of adventure-ready gear. Carefully designed by Swedes and rigorously tested by nature, Dometic’s range of outdoor products equip participants for this one-of-a-kind experience, according to a press release from the company. All people have to do is sign up for a chance to claim their adventure.
Peter Jannerö, chief marketing officer at Dometic says: “Dometic exists to help more people connect with nature. Our products are engineered to simplify and enrich outdoor experiences, and this project is a true manifestation of that purpose. The gear. The car. The food. The plan. We’re taking care of it all so people can focus on actually getting out there. Just bring a taste for exploration.”
Dometic has outfitted all-terrain vehicles from Lexus, Toyota and Ford, each fully stocked with an complete base camp setup including comfortable sleeping gear, portable power, cooking equipment and hydration. Dometic’s CFX5 electric cooler is filled to the brim with a seasonal, chef-prepared menu, kept fresh and perfectly chilled so dining under the stars feels like a gourmet experience. The outing comes with a reserved campsite in Joshua Tree and a curated guide of activities. Everything is handled, so explorers can focus on getting lost. For those worried about actually getting lost, 24/7 expert support is available, the press release said.
“Los Angeles is the right place to start,” says Jannerö. “Drivers lost 83 hours to traffic last year (the equivalent of 3.5 days) and congestion is not getting any better. With LA now ranking No. 1 in the U.S. for traffic, it’s one of the clearest examples of the daily urban grind. Dometic is here to help.”
From April 14-24, there are 17 trips up for grabs to get out of the city and into the wilds. To learn more and book an adventure-ready rig, visit dometic.com/thiswayout.
