Optronics International, a leading manufacturer of vehicle harnesses, electronic control systems and LED lighting for the global transportation industry, announced the promotion of Erica Matthews to vice president of sales, effective immediately. A dynamic and results-driven leader, Matthews will spearhead the company’s sales strategy, fuel revenue growth and strengthen customer partnerships across key markets.
Matthews brings a powerful track record of performance and innovation to her new role. Over her tenure with the company, she has consistently proved her ability to deliver results — particularly through securing some of the company’s most significant accounts — demonstrating both strategic insight and consistent execution. Most recently serving as director of sales, Matthews played a critical role in driving strategic initiatives and elevating the customer experience.
“Erica’s energy, vision and relentless focus on results have made a tremendous impact on our organization,” said Mat Jenkins, president and chief executive officer of Optronics. “She understands our customers, knows how to lead winning teams and isn’t afraid to push boundaries. We’re thrilled to have her leading our sales organization as we continue to grow and innovate.”
In her new position, Matthews will focus on accelerating sales performance, expanding into new markets and strengthening the company’s position as a trusted partner in the global transportation industry. Her leadership will be key in aligning sales strategy with evolving customer needs and industry trends.
“I’m incredibly excited to take on this new role,” said Matthews. “This company has an amazing team and a strong foundation, and I’m energized by the opportunity to build on that momentum. Together, we’re going to drive growth, deliver value to our customers and take our sales organization to the next level.”
Matthews joined Optronics in 2013 as part of the finance team. In her former role in credit management, she developed an excellent rapport with the company’s customers which served as a springboard into sales. She is known for her strategic mindset, collaborative leadership style and passion for developing talent. Matthews’ promotion reinforces important principles within the Optronics organization: sustained effort, continuous learning and ownership.
