NetworkRV has launched a mobile-friendly, new product resource information website. This publishing-marketing platform for RV accessory manufacturers, dealers and consumers delivers fact-based, evidence-rich product information.
“With this innovative Internet platform and digital toolbox from NetworkRV, an accessory manufacturer can now add new products to the marketplace easily and cost-effectively, leveraging an experienced RV accessory product launch specialist team,” said Doug Curtis, editor of NetworkRV.
In the past ten years, Curtis has launched more than 200 RV and marine accessory products.
“Digital disruption technology has changed product marketing rules and strategies,” said Curtis. “We developed this new publishing and marketing platform because technology has transformed the marketplace.”
A recent KPMG survey of top CEOs revealed three concerns:
1. 85 percent are worried about how digital disruption and innovation is impacting their business
2. Almost 50 percent said they’re not effectively using digital to connect to their customers
3. 69 percent are concerned about having to deal with issues they’ve never confronted before
“Over the last seven years, digital disruption has effected RV accessory manufacturers’ sales results,” said Curtis. “Digital technology changes so rapidly and understandably, many don’t have time to keep up.”
