NeXus RV has hired Mike Peterson as VP of sales for its Class A division where he will be responsible for sales leadership and development.
Peterson joins NeXus with more than 30 years’ experience in the industry, bringing a wealth of knowledge in sales, innovative floorplan and an eye for design. Prior to joining NeXus RV, Peterson was employed at Forest River Diesel Division as sales/product manager.
Under his leadership role at Forest River Diesel, he grew their market share by 38 percent (based on StatSurvey), in less than two years. Prior to his time at Forest River, Mike was employed at Damon Motor Coach as diesel sales manager/product manager, and held ownership shares from inception until 2012. In addition to his managerial role at Damon Motor Coach, Peterson held the Northeast sales territory.
“I am very excited to be a part of the Nexus RV family, said Peterson, “joining this incredible team of leaders and working alongside Claude, Dave, and Steve provide the opportunity for each of us to maximize our individual talents to achieve greater success.”
“I am thrilled to have Mike onboard managing the NeXus Class A line up,” said Steve Jacobs, NeXus VP of sales. “He has proven himself through his many years in the industry, both his knowledge and relationships with the dealers will advance the growth of our market share. We are excited to have him representing our brands.”
