Airstream has closed out its fiscal year (July 31) with record-setting sales up 24 percent year over year. Over the past five years, Airstream sales are up 218 percent.
Earlier this year, Airstream broke ground on a major plant expansion that will support advanced R&D, enhanced product quality, and increased capacity. Airstream also recently debuted its Smart Control Technology for all 2019 Classic models in response to the changing relationship between transportation and technology.
Other successful product launches included the Nest, the modern Globetrotter, the Atlas touring coach, as well the Basecamp X.
The brand now has 17 exclusive Airstream retailers in the U.S. Airstream also has introduced enhanced dealer programs and strict standards, like Airstream’s “Five Rivet” certification.
Due to an exponential increase in demand, Airstream has grown its workforce from 269 associates in 2012 to more than 1,000 associates today.
In the past year, the company’s leadership team and their respective roles have transformed as well: Bob Wheeler is now the president and CEO of both Airstream and TH2; Justin Humphreys (formerly VP of sales) is now Airstream’s COO; Mollie Hansen (formerly VP of marketing) is now CMO; and Lenny Razo is Airstream’s new VP of sales.
“Strong new products, innovation, and a robust, dedicated dealer network are the biggest contributors to Airstream continuing to surpass sales targets year after year,” said Wheeler. “We are closely looking at how the industry and consumer needs are evolving, and Airstream intends be at the forefront of delivering products and experiences that align with those expectations.”
