RV PRO magazine is updating its logo beginning with the January 2020 issue, celebrating 15 years of serving up news and insights for the RV industry. For this benchmark in the publication’s history, RV PRO’s team of editors, publisher, and graphic designer weighed in the new look for the magazine. The more modern style reflects many rebranding efforts seen from top company’s like the RV Industry Association, Dometic, Furrion, and Travel Lite RV.
“I think with 2020 representing our 15th year in business, we wanted to take a look at a design that would take us into the next 15 years,” said Chris Cieto, publisher of RV PRO. “The first logo did a great job for us and helped launch us into the industry. So, we wanted something that had a little bit more of a modern look – something clean and that could be reproduced in various aspects of social media, the website, and brand management.”
To that end, the RV publication will be launching a redesign of its website and daily newsletter that better reflects the new layout for the print magazine. Additionally, sections of the magazine have undergone some tweaking, such as rebranding the “Business” section into “RV Insights” and overall updates that offer a cleaner design and better readability. New for 2020 will be the “In Case You Missed It” section – a departmental news section bringing introspective summaries of online news.
“We have grown and evolved over the years,” Editor-in-Chief Bradley Worrell said about RV PRO’s pre-website days. “When we started out in 2004, it was just me, Mark McKinnon (sales rep) and Mike Wieber (publisher). We were focused exclusively on the RV aftermarket; and our magazine generally averaged 48 pages.
“These days,” he continued, “we have a staff of seven, we cover the industry in its entirety, we probably average 96 pages an issue, and we have a daily eNewsletter.”
“The industry has led the way on how we cover it and give our readers information that’ll help them run their businesses,” said Cieto. “I’m excited to see what 2020 will bring. We’re always open to readers out there suggesting ideas to us of what we should be covering because we want to be the most relevant publication that’s getting into the hands of people across the industry.”
