Camping World Holdings has announced the launch of multi-language initiatives it said are “intended to ignite domestic and international expansion.”
“(The) initiatives should result in enhancements to its consumer-facing platforms including but not limited to ecommerce, in-store consumer messaging, RV rental/peer-to-peer consumer network, digital and social media activities, consumer shows and publications, and call centers,” the company said in its announcement.
“We continue to hear and see changes in the American and international consumer,” said Marcus Lemonis, CEO and chairman of Camping World Holdings. “As the industry leader, we have a responsibility to ensure the shopping and buying experience for recreational products is seamless regardless of the consumer’s language.”
The company said that Phase 1 of the program is expected to launch with the Spanish conversion this summer. Phase 2, planned for late summer 2021, initiates the French language conversion which addresses the company’s desire for expansion of its ecommerce and store footprint in Canada to complement the tens of thousands of long-time Good Sam Members and Good Sam Partner Parks.
