REV Recreation Group (RRG), a subsidiary of REV Group, has introduced initiatives and products to support its dealer network selling American Coach, Fleetwood RV and Holiday Rambler brands. In February, RRG launched a new, quarterly “Dealer Connect” e-newsletter to share dealer news and updates. Following in March, RRG debuted its American Dream 39RK, offering one of the industry’s first kitchen islands, a feature that dealers had expressed interest in, it said.
The inaugural newsletter, “Dealer Connect,” included information on new digital tools the team at RRG is putting in place to support dealers. It also shared details of a digital campaign effort to increase lead generation and subscribers to the bi-monthly owner newsletters for American Coach, Fleetwood RV and Holiday Rambler.
“RRG has one of the best and longest-standing dealer distribution networks in the industry,” said Deb Stapel, director of marketing for REV Recreation Group. “Whether we are bolstering our dealer communications or designing products that our dealers are seeking, we are committed to continuously improving our dealer support.”
To receive the ‘Dealer Connect’ e-newsletter, dealers should contact their RRG sales representative.
