Kampgrounds of America said it is offering new incentives to help KOA campground owners complete capital and operational improvements. KOA’s Royalty Incentive Program, which offers a reduction in franchise royalties with qualified developments, supports a newly created role aimed at increasing revenue for campgrounds.
To help fuel on-site growth, KOA has created a new position aimed at helping owners prioritize their sites and development. In a newly created role as Sites and Accommodations Manager, Greg Dunagan will focus on helping KOA campgrounds reach their full potential by identifying underutilized and underperforming site inventory and suggesting ways to improve or repurpose this inventory to generate greater financial returns and higher guest satisfaction, the company said.
According to his new company, Dunagan has a career steeped in campground ownership and operation, including owning and operating KOA campgrounds in Kansas, Virginia, Texas, Nevada and Florida. In his new role, KOA said Dunagan will tap into a wealth of data from KOA’s K2 operating system and other historical sources to analyze a campground’s revenue and prioritize areas for potential growth.
“There is so much fantastic data out there that can lead to making the right business decisions,” Dunagan said. “But it can all be pretty overwhelming. My job is to take a deep dive into the data and help owners and managers make informed decisions about the future of their parks. I help them find where the real opportunities for revenue growth exist and show them what the return on any investments in their park will be.”
Dunagan’s services, which are offered free of charge to KOA campground owners, will help owners better meet the needs of the growing camping market. With more than 10 million first-time campers getting out to explore in 2020, Dunagan says the time is now to think about what campgrounds can do to capture this new audience and increase their revenue.
KOA’s Royalty Incentive Program Aids Campground Expansion
In addition to dedicated site analysis, KOA said its new Royalty Incentive Program offers financial incentive to KOA campgrounds looking to expand or improve their current footprint through additional sites or upgrades. Campgrounds adding or improving qualified RV sites, tent sites or lodging units may be entitled to royalty incentives aimed at increasing their bottom line.
Dunagan and the rest of KOA’s Campground Design team will work directly with each campground on design while ensuring each project qualifies for the Royalty Incentive Program. Like Dunagan’s services, there is no charge to KOA campgrounds for these designs, saving franchisees thousands of dollars.
According to KOA Franchise Chief Operations Officer Darin Uselman, KOA’s new Royalty Incentive Program and the addition of a designated Sites and Accommodations Manager are a continuation of the company’s focus on growth.
“We know the interest in camping and RVing is growing at an astounding rate,” said Uselman. “Ensuring we are providing services and programs to help our campground owners rise to meet the needs of this new generation of campers is central to our mission as a brand. KOA offers that leg up to provide each of our locations the opportunity to be best-in-class.”
