PureCars, a leading marketing and advertising intelligence provider for automotive retailers and marketers, today announced its acquisition of shopping personalization platform, truPayments. According to PureCars, the acquisition further solidifies its commitment to helping dealers thrive by expanding its services suite to include personalized payment shopping.
PureCars’ technology optimizes media buys to achieve lower ad costs per unit sold and per RO, resulting in increased profitability for dealerships. truPayments’ technology converts shoppers earlier in the buying process, further reducing advertising costs for dealerships, while providing an improved buying experience for their customers.
The acquisition of truPayments will add even more payment data to PureCars’ already massive data warehouse, the company said, enabling dealers to serve payment-relevant ads to shoppers, and convert those shoppers to buyers, earlier in their buying journey, further reducing dealer ad costs per unit sold. Dealers will be able to more quickly and efficiently match in-market shoppers with their inventory at exactly the right payment.
Furthermore, while the industry grapples with inventory shortages, pairing vehicle acquisition campaigns with an accurate trade tool that quickly shows consumers the equity in their trade will give dealers a more profitable, less competitive vehicle acquisition option to auctions, which can eat into margins with transport and other associated fees.
PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
