In what has been a red-hot 2021 in the RV world, one session at the upcoming RV Dealers Convention/Expo will focus on looking ahead.
As part of the “sales track” portion of the educational presentations at the convention, this workshop will preview 2022 and Go RVing’s strategy to keep the momentum going.
The convention/expo is Nov. 8-12 at Paris Las Vegas.
This workshop will show dealers how the Go RVing team is prepared for the future with effective strategies around creative advertising and targeted, strategic media buying to continue driving foot traffic into RV dealerships.
“How Go RVing is Playing the Long-Game to Keep the RV Buying Momentum in Motion” takes place from 2 – 3 p.m. PT on Thursday, Nov. 11. The expert panel consists of Courtney Bias, director, strategic marketing and communications, Go RVing; Sarah Neely, senior manager of strategic marketing and data analytics, Go RVing; Garrett Self, executive vice president, client business partner, Universal McCann; Annie Kiperman, senior vice president and management director, FCB Chicago; Jennifer Asai, senior vice president, strategic analytics director, FCB Chicago; and JP Palmer, vice president and director of strategic planning, FCB Chicago.
The workshop will cover:
- What is “Real Vacation” and how is this campaign reaching diverse audiences and a younger demographic to future proof the industry and plant the seed with younger buyers to spark future interest in RVing?
- Go RVing is taking a new “full funnel” approach to media buying, moving beyond the awareness campaign where it began, to being a data-driven advertiser, sending more foot traffic and qualified buyers into your showrooms.
- How can you utilize Go RVing at your dealership? How is Go RVing improving the all-new Industry Portal with more tools to sell more RVs?
Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.
Visit www.rvda.org/convention for more information on the convention or to register. Early-bird registration, saving attendees about 40 percent, ends next Thursday.
