Go RVing Canada has brought in its first new agency partner in seven years. BrokenHeart Love Affair will be the organization’s content and production arm, and Lifelong Crush its agency-of-record. The announcement follows a summer review involving five agencies.
“For us, it was just good governance to take a look around,” said Go RVing Canada President Chris Mahony of the decision to hold the review. The review included incumbent agency doug&partners, which produced three waves of creative for Go RVing Canada.
The move also reunites Go RVing Canada with BHLA’s co-founders Denise Rossetto and Todd Mackie, the team that created the organization’s “Bring Back Wildhood” brand platform while with doug&partners in 2015. “Quite candidly, that helped (in the selection), but it was not everything,” said Mahony, who said that meeting with the rest of the BHLA team convinced him the agency was the right fit.
“You can see their passion for wanting to be connected to the business, but it’s that powerhouse of creativity and strategy that they possess (was a factor in their decision).”
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