Protective Asset Protection, a provider of F&I programs, services and the Protective dealer-owned warranty company program, is entering 2022 promoting its new Protective brand identity to the automotive, marine and powersport industries.
The new brand identity was formally launched in September 2021, and the company said it “exemplifies Protective’s 114-year commitment of putting people first, delivering on promises and striving to do more for its customers, business partners, employees and communities.”
The new branding highlights the organization’s dedication to its partners and customers, it said.
“Refined values, a new story and a bold visual identity uniquely reflect Protective’s distinct purpose and conviction in helping more people attain a sense of security throughout their lives,” the company said in its announcement. “The new logo and expressive color differentiate the Protective brand story, showcasing its commitment to being by each customer’s side.”
Throughout 2022, the company will introduce the updated visual identity including featuring it on each of the company’s core site offices in Birmingham, Ala., Cincinnati and St. Louis, as well as Protective Stadium in downtown Birmingham.
“At our core, there is a protector in each of us. At Protective Asset Protection, we have always believed in helping more people protect things that are important in their lives,” said Scott Karchunas, president of Protective Asset Protection. “The way we represent the Protective brand has evolved to capitalize on our strengths, amplify who we are today and inspire our future. Our branding positions us as protectors and reflects our unwavering commitment to stand by your side.”
Protective boasts six-plus decades of F&I experience.
