Earl Hunter, founder of “Black Folks Camp Too,” an organization devoted to opening up more of America’s Black population to outdoor recreation and RVing, is hosting a webinar entitled “Understanding a Growing Demographic.”
The webinar, which is next Wednesday, March 16, will explain how Hunter’s organization is attempting to encourage more Blacks to camp and enjoy the great outdoors, and how the RV industry can tap into this large demographic by viewing a three-part education series that Hunter has put together in conjunction with Go RVing. Hunter said that he believes education is a key component of knocking down the barriers to the Black consumer, and the series includes videos on getting started, knowledge and how to share the vision and connect with customers. Each lesson has an accompanying quiz to test attendees’ knowledge.
The education series is available on the “Member Education” tab in the Go RVing Industry Portal. Access to the portal is free for all members of the RV Industry Association and members of the RV Dealers Association Go RVing tie-in program.
The webinar will be at 11 a.m. ET, 8 a.m. Pacific, on Wednesday, March 16.
Click here to register.
