Ultrafabrics, a maker of animal-free performance fabric in the RV and transportation market, announced its partnership with Lenzing AG, a producer of wood-based fibers.
The partnership will see Ultrafabrics as the first and only polyurethane material to incorporate Lenzing AG’s TENCEL Modal fibers as a backcloth in its collections with 100% reinforced rayon, the companies said.
Ultrafabrics said it is on a mission towards sustainability in all aspects of its business. By 2030, it aims to have 100% of its entire product portfolio across 11 markets made of 50% rapidly renewable and/or recycled materials. The company insists it’s a bold target that will support the brand’s larger goal of creating materials for the future through a more circular design process.
“The RV market, like others, wants more options for sustainability and transparency without compromising quality and performance,” said A.R. Swan, marketing director at Ultrafabrics. “We are happy to continue to build this into our offering for our partners like Airstream, Winnebago, Newmar, Tiffin and Triple E.”
Ultrafabrics said it chooses to work with TENCEL branded fibers to help reach its ambitious sustainability goals. TENCEL Modal fibers are mainly manufactured from beech wood, sourced from FSC (Forest Stewardship Council) and/or PEFC (Programme for the Endorsement of Forest Certification) certified sustainable forests in Austria and neighboring countries. Numerous Lenzing innovations have been integrated in the production of TENCEL Modal fibers, to make the process environmentally responsible, the company said.
“We are pleased to be aligned with the TENCEL brand and the Lenzing AG family, a bold company with equally ambitious sustainability goals,” said Jennifer Hendren, senior director of product development with Ultrafabrics. “They share our focus on bringing our sustainability journey to the forefront, without sacrificing quality or product integrity. We partner with big thinkers and take pride in bringing trust in both our brands to our global audience.”
