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RVIA Profile: Coley Brady, Co-Founder of Alliance RV

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The RV Industry Association from time to time profiles its members and in this installment, features Coley Brady, who co-founded Alliance RV with his brother, Ryan .

Born and raised in Elkhart Indiana, the “RV Capital of the World,” it’s no surprise that Coley Brady has had a lifelong interest in RVs.

“I’ve been around the RV industry my whole life,” said Coley, who co-founded Alliance RV with his brother, Ryan, in 2019. “My father worked in the RV industry, so I was around it and I watched his career progress. His work always interested me from a very young age.”

Along with finding career inspirations from his father’s success in the industry, RVs also provided opportunities for family time. “When I was in grade school my father worked at Damon RV, a motorhome manufacturer,” he recalled. “We would take one of their RVs on a summer trip to an amusement park. There was also an RV lot at the Notre Dame stadium where we tailgated most home football games on Saturdays.”

After graduating from the University of Notre Dame and working in public accounting, Coley eventually followed in his father’s footsteps and began making a career in the RV industry. He started in 2004 at the newly established Heartland RV, where his father had become president, and worked in the sales, marketing, and product development divisions. Ryan also became employed at Heartland several years later. “I was able to work alongside the group at Heartland for 15 years,” Coley said. “During that time there was a lot of company growth, and we became part of THOR Industries, so I was part of the THOR team within the Heartland division for eight years. I had a great career there.”

Click here to read the full story by RVIA staff.

Click here to here Coley and his brother, Ryan, on the In Tow with RV PRO podcast from earlier this year.

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