Performance Brokerage Services, which claims to be North America’s highest volume dealership brokerage firm, said it assisted in brokering the sale of Muskegon RV in Michigan from Tim Baker to Denver Beck of Optimum RV.
Baker enjoyed more than 30 years in the automotive industry before transitioning into RV. He began his RV business in 2005 selling toy haulers and truck campers at his auto dealership. As his RV business kept growing and looking to expand, Baker acquired Muskegon RV in 2008. Muskegon RV has had an emphasis on after-sale service with a quick turnaround for customers. Baker contemplated taking the business to the next level, but nearing his retirement age, decided it was best to sell.
“When Optimum RV showed me their plans, which were even higher than mine and would be a ‘game changer’ in the market, I had no doubt that this was the best decision for my employees, customers, and my wife and me,” Baker said.
Following the sale, Baker said, “Jesse Stopnitzky of Performance Brokerage Services is the ultimate professional. He has a detailed knowledge of not only all the players in my market, but every market across the country. He always answered his phone no matter what time of day or where he was, which tells me a lot about the person I am dealing with. I would tell anybody, don’t waste your time with anybody else, Jesse is a 10 out of 10.”
Muskegon RV marks the 86th completed dealership transaction for Performance Brokerage Services in 2022, and over the last five years the company has advised on the sale of more than 300 dealerships.
According to the announcement, Denver Beck, CEO of Optimum Dealership Group, began his career as a boat salesman. After purchasing his first RV from one of his customers, he recognized the lifestyle and freedom that an RV offered and was inspired to get into the RV business. He opened the first Optimum RV dealership in 1999 and has since grown to a multi-state dealer group with seven stores in Florida, South Carolina, Pennsylvania and Texas, and this marks his expansion into Michigan and his eighth store overall.
