Kampgrounds of America (KOA) has done an overhaul of its long-running loyalty program, KOA Rewards. The revamped program simplifies campers’ point-earning and redemption process and allows them to use points for discounts when booking stays through KOA.com and the KOA app, the company said.
KOA Rewards campers account for approximately 50% of total nights at campgrounds and are the company’s most loyal, it said. Under the previous program, reward points could only be redeemed in person as a camper checked in for their stay. The new system digitizes the entire process, making it easier for campers to plan their stays, track their earnings and rewards and apply loyalty benefits during the online check-in process.
Based on point accumulation annually, the new program reduces account holder tiers from three to two — Base and VIP. The annual fee will remain at $36 per year.
