Yokohama Tire has produced seven new Tire Tips videos, hosted by veteran racer and Team Yokohama member Tanner Foust.
The educational videos are being released in conjunction with this week’s U.S. Tire Manufacturers Association’s National Tire Safety Week.
The 30-second to one-minute videos explain to consumers various aspects of tire safety and care in a fun, fast-paced presentation. The first video on tire pressure is live, and new ones will continue to be posted each day throughout Tire Safety Week. They can be found on Yokohama’s social media channels and will be posted to Yokohama’s website under Tires 101.
“We believe having a motorsports legend like Tanner – who has raced just about everything – explain to viewers the importance of tires and tire safety in an amusing, easy-to-follow format will really help get the message across,” said Alan Holtschneider, Yokohama’s director of marketing. “Tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle, and they are also the only parts that actually touch the road.”
Aside from tire pressure, other topics will include tire rotation, alignment, tread depth and TPMS.
