Same-park sales at Yogi Bear’s Jellystone Park Camp-Resorts, the nation’s leading family camping, glamping and outdoor entertainment franchise, were up 4.6% through the end of the third quarter, which ended Sept. 30.
The growth follows a year in which the Jellystone Park brand achieved a new annual revenues record for the 16th consecutive time.
The third quarter was especially strong with same-park revenues up 7.5% compared to the third quarter in 2022. According to Rob Schutter, president of franchisor Camp Jellystone, this year families were initially cautious about vacation spending, which ultimately benefited Jellystone Park.
“Inflation causes families to focus more on vacation value and Jellystone Park thrives in this environment,” he said.
Schutter noted that camping and glamping are more affordable than many other vacation options.
“Most Jellystone Park attractions, activities and character interactions are included in the cost of a nightly stay, adding to the value,” he said.
Again this year, ancillary revenues contributed significantly to franchisees’ income. Year-to-date same-park sales of golf cart rentals, retail store purchases, paid activities and paid character experiences were up 7.4% from last year. Cabin and glamping unit rental revenues grew 8.5%.
