Westfalia America, once the iconic German brand renowned for free-spirited adventures now relaunching in North America, is set to make a “dazzling consumer debut” with the introduction of the Westfalia Wave at the 2024 Florida RV SuperShow.
The show, taking place Jan. 17-21 at the Florida State Fairgrounds in Tampa, will serve as the stage for Westfalia’s newest model. Attendees can explore the Wave at 660 East Midway, which features a skylight and pop-top options, offering a unique and versatile camping experience, the company said.
Len McDougall, head of sales for Westfalia North America, said, “The Florida RV SuperShow marks a milestone for Westfalia as we present the all-new Westfalia Wave to the consumers. It’s an opportunity for enthusiasts to witness the legendary Westfalia spirit in a modern and innovative design.”
Kylie Johnson, head of marketing for Westfalia North America, said, “Visitors to the Westfalia display will not only have the chance to explore the Westfalia Wave but also participate in a giveaway for a prize pack valued at $1,800.”
The prize pack includes a Westfalia Inflatable Paddle Board Package, a Truma Cooler C30 and a stylish Westfalia Snapback Cap.
This consumer debut follows the successful pre-production reveal of Westfalia at Elkhart Open House back in September 2023.
LaMesa RV has been appointed as the official dealer representative at the Tampa RV SuperShow, providing visitors with expert guidance on the Westfalia Wave’s features and options.
Steve Love, head of marketing for La Mesa RV, said, “La Mesa is excited to be the launch dealer for the Westfalia Wave. This innovative new vehicle is perfect for the beach lifestyle that many in Florida desire yet mobile enough to be an everyday transportation vehicle. La Mesa looks forward to welcoming everyone to the Tampa SuperShow.”
“For those eager to embrace the Westfalia spirit, the display at the Florida RV SuperShow promises an immersive experience, highlighting the unique features of the Westfalia Wave, including its patented easy foldout combination front bench seat/bed and intentional storage
to easily fit larger gear like paddle boards and mountain bikes in the versatile trunk and aisle space,” the company said.
“The Westfalia Wave is poised to captivate adventure enthusiasts and RV aficionados alike, carrying forward the legacy of the iconic brand into the modern era.”
For more information about Westfalia and the new Westfalia Wave, click here.
