Jayco held its 2024 Dealer Homecoming Event July 21-24 in Las Vegas. The annual event, once again held at the Venetian Resort Convention & Expo Center, provided an opportunity for nearly 500 Jayco dealers and personnel to see the new 2025 models, celebrate accomplishments and further relationships, the company said in a release.
In the days leading up to the official opening of the event, the annual Jayco Dealer Advisory Council met with company leadership to review the changes to the 2025 product line and provide feedback for continued improvement. This was followed by the kickoff reception Sunday evening for all attendees.
The theme for this year’s homecoming was ‘Double Down,’ which was prevalent in the general session message on Monday, which kicked off with marketing updates from Trey Miller, Jayco’s vice president of marketing. It included an introduction of Jayco’s marketing team, key accomplishments and the announcement of the 2025 Jayco Dealer Trip location — Barcelona, Spain.
The presentation continued with Nic Martin, vice president of sales, providing sales and product information. New models for both motorized and towables were a highlight, along with the introduction of the sales leadership teams and market performance information.
The general session concluded with the keynote presentation from Jayco’s president and CEO Ken Walters. Walters updated the attendees on the status of the goals he set forth in the prior year’s homecoming, as well as the key initiatives moving forward. A resounding message of ‘Doubling Down’ was present throughout the presentation, Jayco said.
Monday continued with sales conferences in the product display, which featured nearly 70 new 2025 model year towable and motorized units.
Tuesday resumed with sales conferences, along with media and finance companies available to meet with dealers. The evening concluded with the annual Awards Dinner & Gala hosted by Trey Miller, with Brad Whitehead, general manager of towables, and Ryan Eash, general manager of motorized, assisting in the presentation of awards. Tenured Jayco dealers of 20, 25, 30, 40 and 50 years were recognized and presented commemorative clocks in varying sizes.
20 Year Dealers
- CRC RV Super Centres – Truro Heights, Nova Scotia
- Leisure Days RV Centre – Smiths Falls, Ontario
- Moto Sport de la Capitale – Rouyn-Noranda, Quebec
- Corral Sales RV Superstore – Mandan, North Dakota
- Roy’s RV Supercenter – Elkins, West Virginia
25 Year Dealer
- Shoeder’s RV & Marine, Inc. – Rhinelander, Wisconsin
30 Year Dealers
- Crestview RV Superstore – Selma, Texas
- Leisureland RV, Inc. – East Grand Forks, Minnesota
- E.S. Trailer Sales – Wading River, New York
- Huffy’s Trailer Sales, Inc. – Finleyville, Pennsylvania
- Rhone’s Travel Trailer, Inc. – Cogan Station, Pennsylvania
- Canopy Country RV Center – Yakima, Washington
- Bus Supply Company, Inc. – McComb, Mississippi
- Camper Corral – Madison, Mississippi
- Bruce’s Four Seasons Sales – Virden, Manitoba
- Bish’s RV of Idaho Falls – Idaho Falls, Idaho
- Blade RV Service Center – Mount Vernon, Washington
- Roulottes Desjardins – Saint-Jérôme, Quebec
40 Year Dealers
- Four Seasons Sales – Redcliff, Alberta
- Crowder RV Center, Inc. – Johnson City, Tennessee
- Jack’s Campers – Mitchell, South Dakota
- Link RV Center – Minong, Wisconsin
- RV City – Morinville, Alberta
50 Year Dealers
- Sports Unlimited – Alpena, Michigan
- Jay’s RV – East Tawas, Michigan
The third annual Customer Service Index (CSI) awards were presented for the highest towable and motorized net promoter scores in the areas of sales and service as tracked by Qualtrics. The towable winner has won three years in a row and achieved a remarkable perfect score, while the motorized winner won for the first time.
Towable CSI
- Kuhl’s Trailer Sales – Ingraham, Illinois (Net Promoter Score of 100.0)
Motorized CSI
- Town & Country RV Center, Inc., Clyde, Ohio (Net Promoter Score of 94.4)
Volume awards were then presented for the top ten towables and motorized single location dealers, as well as top multi-location dealers. The #1 Combined Overall Jayco Dealer was then awarded. The top winners were:
Top Single Location Towable Dealer
- Sicard RV – Smithville, Ontario
Top Single Location Motorized Dealer
- Pete’s RV Center – South Windsor, Connecticut
#1 Jayco Overall Volume Multi-Location Dealer
- Camping World RV Sales – Lincolnshire, Illinois
#1 Worlds Largest Jayco Dealer Single Location
- Pete’s RV Center – South Windsor, Connecticut
Finally, the Jayco Founders Award was presented to the dealership whose ownership and management consistently reflect a dedication to outstanding sales and customer support. Who, over an extended period of time, has demonstrated a loyalty and commitment to Jayco. Whose professional operations have brought credit to Jayco and the RV industry and which embodies the spirit of the founders of Jayco.
2024 Jayco Founders Award
- Apache Village RV Center, Inc.
The award was presented to John Meyer and family, along with several personnel.
The event concluded Wednesday with sales conferences ending at 11:00 a.m.
“This year’s event was successful in every area,” stated Trey Miller, vice president of marketing. “From the product, to the attendees, to the presentations, and everything in between it was extremely positive. The teams continue to raise the bar and it shows.”
The 2025 Jayco Dealer Homecoming will take place Aug. 17-20 at the Gaylord Texan in Grapevine, Texas.
