EasyCare announced a full suite of F&I products, services and solutions designed for RV, marine and powersports markets under the EasyCare brand.
The announcement follows the acquisition of National Auto Care (NAC) in January 2023, RV and marine agency Relentless Dealer Services in August 2023, and powersports agency and provider Rider’s Advantage in July 2024.
The acquisitions demonstrate EasyCare’s commitment to dealers in the adventure channel, including RV, marine and powersports, the company said. The merging of solutions offered by EasyCare, NAC and Relentless Dealer Services, along with the renowned Rider’s Advantage brand positions EasyCare as a dynamic provider, offering comprehensive protection products, outsourced financial services for dealers, a consumer membership club and extensive sales, F&I, compliance and fixed ops training to dealerships.
“The launch of EasyCare is an incredible milestone that creates more opportunity in the RV, marine and powersports space,” said Tony Wanderon, CEO of EasyCare. “With our products, services and training, EasyCare is a strategic guide that helps dealers in the adventure channel thrive.”
“Our recent acquisitions have allowed us to unify our adventure solutions under the EasyCare and Rider’s Advantage brands, delivering a complete solution for dealerships,” said Courtney Hoffman, EasyCare’s chief revenue officer. “We’re excited to continue our rapid growth in this channel, leveraging our expertise and dedicated teams.”
To accompany the launch of the combined EasyCare adventure portfolio, a new web experience showcases the adventure F&I products by channel, plus services and solutions to help dealers succeed.
“Adventure Club, our complimentary consumer membership club, is featured prominently as a Why Buy Here value proposition for RV dealers. To learn more visit https://easycare.com/adventure/. Dealers can connect with EasyCare and Rider’s Advantage at industry events in the remainder of 2024, with booths at RV Hall of Fame in September, RV Dealers Association (RVDA) in November, and Marine Retailer’s Association of the Americas (MRAA) in December,” the company said.
