Riverside RV announced strategic changes ahead of the Elkhart Open House. Lineup changes and key design improvements will be on display showcasing Riverside’s diverse lineup of lightweight travel trailers.
Another key addition at Riverside is Bob Fish, hired as the Operations Excellence Manager. Fish brings extensive experience with independent OEMs.
“Our goal is to be able to navigate effectively against larger industry players that dominate 85%+ of the total market. We will focus on delivering affordable products while adding value for dealership partners,” Fish added. “We have a great group of people working together at Riverside. You can see the experience and the feel the drive for improvement when collaborating on new ideas with the production and development teams. I am excited to be a part of such an opportunity.”
The product lineup is also undergoing significant changes. The Retro, Riverside’s flagship model, will now feature a mix of smaller, lightweight floorplans alongside larger, no-slide options. The Intrepid line will cater to entry-level fiberglass customers, offering a full range from 16′ to 32′ with adjusted standards and options to meet competitive price points. The Xplorer line will receive updates to better serve adventure-seekers, including lightweight floorplans equipped with gas refrigerators, solar panels and an extra lift.
Riverside RV is also introducing the 145 series floorplans that are on ode to the past. “These ideas kind of fell into our lap at the last moment from unforeseen circumstances,” said Fish. “Every year at this time, almost like clockwork, we give ourselves a last-minute deadline to get a couple of new floorplans in front of the dealers. I am certain, though, that these will turn some heads.”
Riverside RV will be set up next to the THOR parking area, near the RV Hall of Fame, during the Elkhart Open House, from Monday to Wednesday, 8:00 a.m. to 5:00 p.m. With open territories, a refreshed lineup and dealer incentives, Riverside RV anticipates a busy event.
For more information, email BFish@GoRiversideRV.com.
