Wilson Electronics announced its weBoost brand’s acceptance into Toyota’s and Lexus’s Associated Accessory Portfolio (AAP) program. This collaboration signifies a groundbreaking opportunity for the weBoost brand to offer its technology to millions of Toyota and Lexus vehicle owners across the U.S., the company said in a release.
“We are excited to join forces with Toyota and Lexus,” said Bruce Lancaster, CEO of Wilson Electronics. “This alliance signifies the union of two industry frontrunners committed to enriching the driving experience for consumers. By integrating our weBoost vehicle overland products into Toyota’s vehicle accessory lineup, we’re empowering drivers to extend their wireless connectivity wherever their journeys take them.”
The weBoost Drive Reach and weBoost Drive Reach Overland signal boosters, boasting a 50 dB amplification — the FCC’s maximum allowable gain for vehicle cell boosters — ensure reliable connectivity in challenging urban areas or remote locations across North America. Tailored for both passenger and rugged off-road vehicles, these models complement Toyota’s diverse lineup of vehicles.
“Our weBoost vehicle boosters provide a solution to common connectivity issues faced by drivers and can enhance signal strength by up to 32 times, allowing drivers to reach towers from greater distances and bridge coverage gaps,” said Jeff Gudewicz, Wilson Electronics’ chief product officer. “This translates to extended, more reliable connectivity, access to applications and streaming entertainment, as well as heightened safety, enhancing the overall driving experience.”
Inclusion in Toyota’s and Lexus’s Accessory portfolio underscores the shared commitment to quality and innovation between the two companies, Wilson Electronics said. With over 30 years of experience in the industry and more than 250 U.S. patents awarded, Wilson Electronics has established itself as a trusted name in global wireless connectivity technology. Engineered and assembled in the United States, the company said consumers can be assured their voice and data is safe.
“We recognize the increasing importance of wireless connectivity, especially for drivers who need access to applications while venturing off the beaten path,” said Lancaster. “With Toyota’s extensive dealership network and brand credibility, we are excited to make our products more accessible to consumers across the country. Being part of Toyota’s accessory program not only expands our reach but also reinforces our commitment to delivering reliable connectivity solutions for all drivers, setting a new standard for the connectivity industry as a whole.”
“As part of the collaboration, Wilson Electronics’ weBoost Drive Reach and Drive Reach Overland are now available for purchase at Toyota and Lexus dealerships nationwide as well as online at Toyota.com and Lexus.com, offering customers the convenience of integrating connectivity solutions into their vehicle purchases,” said Lancaster.
For more information about Wilson Electronics’ Toyota Approved Accessory Portfolio products, visit Toyota.com/accessories.
