-
RV News
Blog: The Crucial Relationship Between Marketing Efforts and the Sales Cycle
We’re nearing that time of year when it feels like every automotive company is running a holiday special – and…
Read More » -
RV News
Supporting Employees During Periods of Uncertainty
(Post courtesy of Joe Mills at Element Three) Since the Covid-19 global pandemic, the RV industry has experienced exceptional growth.…
Read More » -
RV News
Blog: A Look Into the Future of RV Marketing
Joe Mills is the business development manager at Element Three, a marketing consultancy that works with some of the nation’s…
Read More » -
RV News
A Look into the Future of RV Marketing
With the RV industry continuing to undergo massive upheaval due to supply chain constraints, talent acquisition challenges, and an influx…
Read More » -
RV News
Blog: Defining the Role of Lifestyle Marketing for RV Companies
Over the last several months, I’ve shared the differences between product marketing, brand marketing and lifestyle marketing, and we’ve also…
Read More » -
RV News
Defining the Role of Brand Marketing for RV Companies
There was a time that a successful marketing program for RV manufacturers was focused almost entirely on product marketing. How…
Read More » -
RV News
Blog: Defining the Role of Product Marketing
In a previous column, we defined product marketing and today we’ll dive deeper into what it is and how it…
Read More » -
RV News
Blog: Know the Difference Between Product, Brand and Lifestyle Marketing
As a marketing professional in the RV industry, you are fortunate to have a wonderful product to showcase for the…
Read More » -
RV News
Blog: The Makings of a Marketing Strategy Blueprint
As a marketer in the RV industry, you have a lot on your plate. You’re in charge of events and…
Read More » -
RV News
Blog: How to Combat the 4 Biggest Challenges 2020 Will Leave Behind
RV manufacturers and sellers are still recovering from a number of blows over the past 18-plus months: changing buying behaviors…
Read More »