As chief marketing officer, Karen Redfern leads the team behind the RV industry’s Go RVing campaign, overseeing strategy, media, advertising, PR, partnerships and consumer research. Before joining the RV Industry Association, she was an executive with a national real estate franchise, managing advertising and PR programs. With 30-plus years in marketing, Redfern also volunteers with organizations supporting women and enjoys DIY projects, kayaking and hiking. For more information, visit gorving.com and rvia.org.