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5 Business Pointers from the Military’s Special-Ops

Chad Storlie is a marketing director and a lecturer of marketing at the University of Minnesota, Carlson School of Management. He is a retired Lieutenant Colonel in the U.S. Army Special Forces (Green Berets), an Iraq combat veteran and a widely published author. His work can be seen at www.CombatToCorporate.com.

The U.S. military’s Special Operations Forces (SOF) packs a formidable punch. High-tech equipment, silent weapons, dangerous scenarios, thrilling missions – it’s the stuff of fascination.

But what really makes SOF soldiers successful is their teamwork. Planning and leadership skills that are augmented with great weapons, technology, and support systems. SOF soldiers at all levels have an unquenchable zeal on learning, improving, and teaching other team members.

SOF soldiers, through heavy participation in creating, improving, and approving their final mission plans, have high level of engagements in mission success. Adopting these SOF planning and leadership skill sets for your organization drives employee performance, innovation, teamwork, and engagement.

Backward Planning

The backward-planning process is a core military-planning sequence that starts at the completed project and works back to the present. The backward-planning process aligns resources, different organizations, activities, and synchronizes everything to ensure the entire organization works together.  

The simplicity of this process is that when you start with success and work back, you incorporate all the critical steps necessary to get you to the planned success.

War Game

War gaming is the next step in creating a great plan. War gaming is the process that tests and adapts battle plans against expected and unexpected actions, and reactions, of the enemy.

As a battleplan is developed, military planners have a separate team roleplay as the “enemy” to ensure the plan is challenged against the full range possible outcomes.

Once the war game is complete, the initial plan is updated and re-written to ensure all the predicted enemy actions are mitigated.  The war game process is when you put a draft plan against expected challenges and potential problems to ensure that your plan will be successful.

Rehearsal

Innovation for any type of improvement in any industry needs constant testing, improving, followed by reevaluation. SOF excel at this process because the act of perfecting individual skills is a critical aspect of military excellence.

The setting up of a machine gun by a weapon’s team quickly and under all weather conditions is a key aspect of success.  Military convoy teams constantly rehearse how to react to an enemy attack, treat an injured team member, or recover a stuck vehicle.

The ability to know how to practice, improve, and practice again is critical to innovation and plan success.

Post-Event Review

SOF uses the U.S. Army’s After-Action Review (AAR) to review, capture, and learn from mistakes. The purpose of the AAR is to help an organization and individuals understand what happened, what worked, what did not work and why.

Once the team understands and agrees upon what needs to be fixed, then the team acts together to discuss, experiment, find, and agree upon a solution. In the military, the AAR process is used daily and it is used in the same manner from unit’s sized three to five people, to units consisting of thousands of people.

A well-run AAR creates engagement by participants because it asks and listens to feedback from all team members regardless of rank, position, or experience.

Back-Up Plans

Another Special Operations planning process is the P-A-C-E plan: primary, alternate, contingency, and emergency. It’s used to create four independent ways to carry out critical battlefield processes such as casualty evacuation, ammunition resupply, or leaving an objective area.

With P-A-C-E, a business can ensure success because they plan and expect problems and find ways to surmount obstacles to ensure the mission is a success even if the first three plans fail.

Success is not by accident and success is never guaranteed.

 

Chad Storlie is a retired U.S. Army Special Forces officer and an adjunct professor of marketing at Flagler College. He is a mid-level B2B marketing executive and a widely published author on leadership, business, military and technology topics. His work can be seen at www.CombatToCorporate.com.