Cequent Performance Products is debuted a new monthly webcast called ION Cequent.
The program uses a newscast format to take the viewer behind the scenes, profiling customers, employees, sponsorships, products, legacy brands, company history and community projects.
“Each episode will ultimately be paired with appropriate informational product videos to create a fresh, interesting, and informative monthly playlist that can be used either online or in a retail facility,” Cequent Vice President of Sales and Marketing John Walsh said. “The inclusion of our customers in the collective story each episode conveys will keep our message fresh and relevant for all audiences.”
The program pilot sets the tempo for the months to come with spots covering the company’s racing profile, equestrian involvement, and a special interview with a pioneering employee for one of its principal brands.