Axiom’s Innovative Toy Haulers Are on Another Level

For Axiom co-founders AJ Jones, John Jones and Tom Ison, it was the beginning of 2025 when the stars aligned to launch their own RV product line.

Together, the three have more than 70 years of experience and are bringing that experience to Axiom, from the way the company runs to the products it produces.

“We came up with new ideas and different ways of doing things we wanted to introduce to the industry. It’s been a long-term goal of ours to eventually establish our own company and go in that direction. The stars finally aligned for financing and building space, and the opportunity came where we were able to start,” AJ says.

Their goal? “To revolutionize the way RVs are built.”

“We want to completely change the aspect of what people think RVs are. We want to build a much better RV with high-quality materials. We have five different patents, and we’re working on our seventh now,” AJ says. “A lot of times the RV industry can be complacent. We truly wanted to buck the trend.”

Although they know their price points are on the higher end, AJ says they wanted to establish a company that builds products with a high level of quality.

“There are a lot of expectations that come with a unit that retails over $200,000. Our quality is different. It was important to go to the higher end stuff first and develop that mentality with our employees,” he says. “Our expectations are set at a very high level, and everyone chips in.”

The company started with around 16 employees and has grown to approximately 120 employees within the first year.

Starting out, the Jones brothers and Ison went with what they knew: toy haulers.

“We started with the Vendetta toy hauler. My brother and I started our career in toy haulers,” AJ says. “We all worked for the same company. We cut our teeth on what we started with and had a lot of experience in.”

Keeping Customers Comfortable

Before they even began building, the three owners put together a list of things that plague the RV industry, AJ says.

“One of the biggest things for me, as someone who used demo units in my previous life, was air conditioners,” he says. “I would be camping in a giant fifth wheel with three AC units, and I could not get it any cooler than 80 degrees. Even with the best of the best, you’re very lucky to get less than 20 degrees whatever the ambient temperature is outside.”

Through engineering, the Axiom team developed a patent for mini-split air conditioners.

“Look across the country and worldwide, and it’s the most efficient way to cool and heat an actual house,” AJ says. “We developed a system where we mount compressors on the side of the unit to revolutionize the AC system in an RV.”

The results speak for themselves. AJ says customers in Yuma, Arizona, were able to cool their 47-foot Axiom toy hauler to 65 degrees when the outside temperature was 107 degrees.

The next thing the Axiom team addressed in building their units was leakage issues.

“The No. 1 warranty claim OEMs always run into is leakage. It’s a house on wheels. Seals break and leaks happen,” AJ says. “Taking the ACs off the roof and putting them on the side was a good start. So, we thought, ‘Why can’t we take everything off the roof?’ That’s how leaks happen. Customers and dealers point fingers at each other, saying the leak isn’t our fault. We eliminated all the holes in the roof. We’re the first clear span roof situation where we essentially have nothing on our roof.”

While there are still four vent pipes mandatory for code and solar panels, AJ says Axiom is the first he knows of to double seal everything on their roof, using EternaBond Sealant and also a self-leveling sealant for longevity.

“Ultimately we have almost zero holes on our roof,” he says. “So now we have the best AC system out there and the best roofing system out there.”

Thirdly, AJ says they realized that by moving the ACs from the top of the unit, they were able to get the interior height up to 9 feet, 10 inches tall.

“Our RVs do not feel like an RV. It feels like a house because we’re so much taller. And it’s not just the roof heights that saw substantial changes. We increased slideout heights as well,” he says. “The slideout heights are 8 and a half feet tall. It’s pretty amazing what that does. If you were to build a high-end house right now, that would be what you see. The perception you get when you walk into our units is unlike anything else.”

It’s not just the interior height that has customers’ jaws dropping. Double-stacked and fully tinted windows inside the slideouts offer unbelievable views.

“We have the best views and heights, but one thing we found out in our prototype was that people couldn’t reach the blinds with the high ceilings,” AJ says.

The answer: powered blinds.

And while the powered blinds can be controlled right from your phone or a switch, it doesn’t stop there.

“Everything in our entire unit can be controlled from your phone if you want to. A lot of the newer RVs have mobile-based apps. Our customers are able to use that, which a lot of people really like. But we also have a hardwired system. The newer touch screens are nice until it goes bad, shuts down and customers can’t operate their unit,” AJ says.

Axiom still has hardwired switches, everything available to control via Bluetooth from a phone and an Alexa-based system.

Innovative Interior Design

Inside is another patent by Axiom: the AX Ottoman.

“The L-shaped couches have become very popular lately, so for us, every floorplan we’ve done has had an L-shaped couch in it. Every floorplan we have seats 8-10 people comfortably. On top of that, we did something a little different to accommodate more seating. The AX Ottoman is super lightweight, all aluminum and fiberglass, and stores super low to
the ground. It functions as a coffee table and is hydraulic assisted so it can rise up to table height with four barstools that pop out from underneath. Move a couple latches and the tabletop raises up,” he says. “We originally anticipated people using the table outside. It’s weatherproof, so nothing rusts.”

The next area of the product they addressed was the garage.

“We really wanted it to be different than anyone else and more economical,” AJ says. “Everyone does the same HappiJac beds, rear mounted on both sides and opposing couches below with two beds. We worked with Lippert and developed the first side-mounted HappiJac system that utilizes seat belts on the other side of it.”

AJ says they offer a really long HappiJac system with an oversize bed. Instead of the typical 60-by-80-inch bed, Axiom offers a 60-by-100-inch bed and a sleeper sofa below that is also 100 inches long.

“It can easily fit four to five people and has a TV across that the kids can use,” he says.

The team was able to carry the double-stack windows throughout the unit and into the garage. And on the 4250SP floorplan, the electric side patio features a whole side wall of glass.

“The electric-assisted side patio wraps around. It’s like a Florida room experience with glass surrounding the area and built-in screens, so if it’s nice outside, you can get an amazing breeze,” AJ says.

The garage also features a half bath that pulls out of the wall.

“It’s a true 14-foot, 6-inch garage when pulling in the toys, but when you pull them out, you can pull out a half bath,” he says.

Moving on from the garage, AJ says they have another patent in place that separates them from a lot of other manufacturers.

“Everyone always mounts their generators in the front of the unit, which honestly almost takes up nearly half of your pass-through storage, and is directly below the bedroom you’ll be sleeping in at night.”

The Axiom team developed a rubber isolated cradle and mounted the generator behind the rear axle of the unit. This placement cuts down on the noise if the generator is running and allows Axiom’s units to have some of the biggest pass-through storage of any manufacturer.

“We have set the standard for pass-through storage,” AJ says. “It’s so much bigger. It’s large enough to the point that when we developed it, we were able to put a pull-out tray out the front of ours. It pulls out and stores all kinds of stuff. We went another step further and actually developed the first drop-down ramp door in the front that goes in front of the pass-through storage.”

It has space for bikes and kayaks. The ramp drops down so customers can wheel bikes in. AJ says you can fit four to five e-bikes in the pass-through storage, while the ramp makes it easy to get in there.

Staying Safe on the Road

For safety, the Axiom team has a patent for a light that goes down the entire side of their units that actually shines down and can change color. They integrated a built-in turn signal.

“The minute you plug in your truck, the color turns amber, and when you hit the turn signal, you have a 47-foot-long turn signal,” AJ says.

Development also came up with a crazy idea to address the fact that truck beds are getting taller, he says.

“When you look at most newer fifth wheels, they are all slightly slanted toward the back, which results in excess wear on tires. With excess height, we were able to raise our bottoms to accommodate new trucks with beds that are getting larger,” he says. “With the extra height below the gooseneck, we introduced our Axiom RV Easy Swing, a unique porch swing. It folds up and folds flat, so you don’t lose any storage. When you want to use it, it’s two bolts and you can set it up in less than two minutes.”

Axiom also addressed the ride and handling of their units.

“When you have a house on wheels, the more it shakes, the more things vibrate [and] the more things break. But you’re always going to have more damage with the house that shakes more,” AJ says. “So we developed a suspension system that’s never been done in a three-axle before. We use the CURT Touring Suspension System.”

The Axiom RV CURT Touring Suspension System is an advanced, high-performance, coil-spring suspension designed by Lippert to reduce road shock by 50% compared to traditional systems.

Solid Growth Ahead

When it comes to sales and dealer partners, AJ says they’ve been blessed.

“It’s been phenomenal for us. Every unit going down the line is pretty much retail sold. We had an incredible show season, and we were able to sign a really good dealer base,” he says. “The biggest [focus] for us is that we won’t grow irresponsibly. When you go from zero to 100 really fast, it allows for a lot of quality issues to happen. We will have steady growth to make sure we can maintain the highest quality in our products.”

Looking to the future, AJ says he only sees growth, including plans to diversify Axiom’s price points.

“Our product is so different from anyone else’s,” he says. “We’re backed up with retails; it’s good. With the direction that we’re going, there is nothing but upscale and tremendous growth ahead of us.”