Podcast

Ep. 1 – How Go RVing Evolved Its Marketing Strategy

On this inaugural episode of In Tow with RV PRO, Karen Redfern, vice president of brand marketing and communications for Go RVing, discusses how its marketing has adapted to changes in the country. The “RVer” demographic looks different, and Go RVing’s marketing strategy has evolved in order to bring new people into the lifestyle.

Have an idea, a tip, or a question you’d like to see answered? Email our producer, Sara Dorheim-Davis at sddavis@nbm.com.

Subscribe to In Tow with RV PRO on SoundCloud.

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