Go RVing has released another in a series of what it’s calling “brand anthem” videos, which the organization describes as “branded content that makes you feel like you can go anywhere in the world and do anything imaginable in the outdoors. They’re designed to stir emotion, build a deeper connection and inspire viewers venture outdoors. They don’t speak directly to what the brand sells, but what it stands for and why it exists.”
The new anthem series is called “Faces of RVing,” and features six influencers that represent the broad and diverse community that are the RVers of today.
Each participating influencer has created their own personal video and a new one will debut each week and be shared across multiple social media channels. The videos will be heavily targeting 30- to 45-year-olds; one of the fastest growing RV buying age groups, Go RVing says.