More Than Getting Paid: The Role of Payments in the Modern RV Dealership
Discover why connecting payments to your DMS is key to a more efficient, more profitable RV dealership.
Payments are more than a way to complete a transaction — they’re a critical part of how an RV dealership operates. In this webinar, we’ll explore why bringing payments directly into your DMS can help eliminate disconnected workflows, reduce manual reconciliation, improve visibility into how money moves through your dealership, and create a more seamless experience for both employees and customers.
We’ll also look at how embedded payment solutions like Lightspeed RevPay bring transactions, reporting, funding, chargebacks, and support together in one connected experience — giving dealers less complexity and greater control over their business.
Speakers
Keith Womack
Vice President of Payments, Lightspeed
Keith Womack is vice president of payments at Lightspeed, where he leads the company’s embedded payments strategy and Lightspeed RevPay, its integrated payments platform. With more than 25 years of experience in payments, fintech, product innovation and business leadership, Keith has launched more than 30 products and held leadership roles at Heartland Payments, MySchoolBucks, Official Payments, Securely and PrestoSports.
At Lightspeed, Keith led the development and launch of RevPay, helping dealerships simplify payments, streamline operations and improve efficiency. A frequent speaker and industry panelist, he is passionate about using technology to help dealerships grow and succeed. An avid boater and outdoor enthusiast, Keith also has a personal connection to the industries Lightspeed serves.
Michael Morrison
Senior Product Manager, Payments, Lightspeed
Michael Morrison is senior product manager, payments, at Lightspeed, where he leads the development of Lightspeed RevPay, the company’s embedded payments platform for dealerships across recreational industries. With expertise in payments technology and product strategy, Michael focuses on creating seamless payment experiences that simplify dealership operations and improve efficiency.
Based in western North Carolina, Michael enjoys hiking, kayaking and exploring the outdoors, giving him a personal connection to the recreational industries and dealerships Lightspeed serves.
Thursday, October 8, 2026
1:00 PM Central Daylight Time
