The following is a report from Modern Campground.
A new study released by Modern Campground, in partnership with Cairn Consulting Group, reveals that 52% of potential campground guests are influenced by a property’s use of sustainable practices when making their booking decisions.
The report, titled “The Green Blueprint: Stewardship & Sustainability in Outdoor Hospitality,” provides an in-depth look at current sustainability trends in the industry and examines the benefits and challenges for campground owners in implementing eco-friendly initiatives.
“Our research shows sustainability is increasingly important to today’s campers,” said Scott Bahr, president of Cairn Consulting Group. “While traditional factors like location and amenities still reign supreme, a majority of guests now also consider a campground’s environmental commitment. This presents a tremendous opportunity for owners to attract these consumers, lower costs through sustainable efficiencies, and make a positive impact on the planet.”
The report combines quantitative research, one-on-one interviews, case studies, data analysis and expert insights to give a comprehensive view of sustainability in the outdoor hospitality space. Key topics include the most common sustainable practices, easiest initiatives to implement, impacts on guest experience, operational challenges and benefits, and strategies to engage guests.
We’re excited to partner with Cairn on this important study that demonstrates the value of going green,” said Brian Searl, founder and CEO of Modern Campground.
“For owners, this data provides a compelling business case for sustainability,” Searl continued. “The fact that 52% of potential guests prioritize sustainability in their decision-making process is a powerful reminder of our responsibility as industry leaders. It challenges us to innovate and implement practices that not only respect the environment but also enhance the guest experience.”
This report follows the January revelation of key factors influencing guest satisfaction and emerging trends in outdoor hospitality, and the February insights that highlighted the significant value special events add to campgrounds, as verified by 80% of campground owners. March further expanded our understanding by uncovering the potential for campgrounds to fill business gaps in small communities, presenting unique opportunities for growth. Together, these reports provide a comprehensive view of the evolving outdoor hospitality landscape, driven by data, innovation, and a deep commitment to enhancing the guest experience in harmony with sustainable practices.
To download the full April 2024 report, visit https://moderncampground.com/mc-hospitality-highlights-april-2024/.
