The following is a report from Modern Campground.
A new study released by Modern Campground, in partnership with Cairn Consulting Group, reveals that 75% of large group campers report that their camping experiences significantly enhance their family relationships.
The report, titled “Creating Memories Together: How Campgrounds Can Thrive by Welcoming Large Groups,” discusses the benefits and strategies for campgrounds to successfully cater to large groups.
Scott Bahr, president of Cairn Consulting Group, highlighted the importance of these findings: “Our research underlines how camping offers unique opportunities for families to bond in ways that few other activities can. Campgrounds catering to large groups not only boost their business but also play a crucial role in fostering stronger family ties.”
The comprehensive report dives deep into the benefits of accommodating large groups, showcasing how campgrounds see increased revenue through higher occupancy rates and longer stays. It stresses the importance of offering facilities tailored to different age groups to create lasting memories, which fosters customer loyalty. By providing activities for all ages, campgrounds can ensure an enjoyable experience that keeps families coming back.
Brian Searl, founder and CEO of Modern Campground, said, “This research offers actionable strategies for campground operators. We see a clear advantage in creating family-friendly environments that cater to large groups. The result is a win-win — enhanced guest experiences mean higher satisfaction and loyalty.”
The report also examines the practical benefits of group camping, such as cost-sharing and the convenience of shared workloads during trips, while acknowledging challenges such as the need for group booking accommodations close together. The study suggests that campgrounds should focus on personalized services to effectively meet these challenges.
To develop loyal followings among group campers, campgrounds need to maintain consistent quality and service, foster a supportive community feel and leverage positive word-of-mouth. By offering cost-effective group options and ensuring a welcoming atmosphere, campgrounds can significantly enhance the overall guest experience, ensuring repeat visits and customer loyalty.
To read the full July 2024 report, click here.