AGS recently formed a marketing partnership with app developer Armstrong Software. As a result of the partnership, AGS guest guide customers can now receive discounts on Armstrong Software’s mobile app for RV park guest communication and marketing.
Armstrong Software’s mobile app helps parks communicate with their guests through push notifications about activities, park events, and special promotions.
“We want to help park owners strengthen their connections with their guests,” said Rose Duemig, who co-owns St. Louis, Mo.-based Armstrong Software with her husband, Joe.
Each app is branded to the property. Guests can use it to set their own reminders about park events and also to participate in special activities like scavenger hunts, which allow the participant to scan QR codes, take photos or answer questions as they participate in the hunt.
“The park operator can decide how they want to configure everything within the app as it really sets parks apart from their competition,” Duemig said.
The app can even facilitate a park’s loyalty program by tracking points earned for overnight stays and other product or service purchases at the park.
“What Armstrong Software is doing – allowing campgrounds to offer their own, branded app – isn’t being done right now. It’s both fun and functional,” said Brian Schaeffer, CEO of AGS. “Similarly, only AGS is offering parks the opportunity to connect local businesses to campgrounds through both print and cutting-edge digital formats. This is truly something different and it’s a win-win for the campground.”
The Armstrong Software app also has built-in locations for banner advertising or splash screens from local RV dealers, restaurants, amusement parks and other businesses the park may wish to promote to their guests. These additional businesses can help underwrite the cost of the app and make it a source of additional revenue generation, Duemig said.
“Merchants featured in the app, such as restaurants, service providers and other merchants, can connect with a campground’s guests through both print and digital formats,” Schaeffer said.
Armstrong Software is offering a special promotion for AGS guest guide customers of $1,500 a year for parks with 150 or fewer sites, which is $300 off the normal price, or $2,500 for parks with more than 150 sites, which is $500 off the normal price.
To request a demo or learn more about Armstrong Software, visit www.armstrongsoft.com.