Airstream has hired two new regional sales directors: Josh Fonner and Jason Overman. Fonner and Overman will replace longtime Airstream director of sales Brent Rudd, who is retiring.
Fonner started his life as an Airstreamer early while camping in his grandparents’ Airstream Excella Travel Trailer. After spending more than 15 years in the premium channel sales environment in the outdoor sports industry, Fonner is eager to make the jump to Airstream.
“When I purchased my own Airstream 5 years ago, I was immediately welcomed into the Airstream fold by the best dealers in the business,” said Fonner. “I’m honored to work with a heritage American brand with such a long history, and to help fulfill new owners’ dreams of adventure on the open road.”
Overman is also a current Airstreamer with a similar background in premium outdoor recreation and fitness, with a career-long focus in channel sales. Overman has held positions in management, customer service, and product development.
“I’ve always admired Airstream and I’m thrilled to bring my skill set to such an iconic brand,” said Overman, who travels in his Airstream with his wife and two boys. “I’ve seen firsthand how the Airstream experience can positively impact people, and I’m looking forward to helping customers start their own Airstream adventure.”
The duo’s arrival gave Airstream the opportunity to create new sales regions and reallocate what had been three regions into four: West, West Central, East Central, and East. They will report to Airstream General Manager of Travel Trailers, Bryan Melton.
Fonner lives in the Dallas-Ft. Worth, Texas, area and will head up regional sales in the newly created West Central region, while Overman resides in Minnesota and will manage the East Central region.
“Josh and Jason’s successful channel sales career – with personal Airstream experience and a passion for the brand – will only reinforce Airstream’s position within our dealer base,” said Melton. “Their insights will also strengthen our ability to innovate within the industry, and to continue bringing products to market that enhance the unique experience offered by an Airstream travel trailer.”
“Airstream’s sales force is one of our most important connections with our dealers who are interacting every day with customers,” said Airstream VP of Sales Lenny Razo. “Bringing in new regional sales managers who are themselves Airstreamers is a real win for us, and it means customers will be able to connect even better with the power of the Airstream experience.”