Airstream Reports Sales Up 18 Percent in Q4

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The 18.3 percent increase in sales somewhat contrasts that of parent-company Thor, which reported on Tuesday (Sept. 22), a 2 percent lift in the fourth quarter fiscal period, along with a 14 percent boost in sales for the 2015 fiscal year.

Bob Wheeler, president of Airstream, attributes the company’s success to improved distribution, a much-enhanced marketing effort, including strong social media presence and products that are fresh and relevant for today’s buyers, according to the report.

“More generally, consumer confidence seems to be strong as measured by buyers willingness to put down money on discretionary luxury goods,” Wheeler said.

The company recently completed a $5.9 million expansion, which drew a visit from U.S. Sen. Sherrod Brown (D-HO) last month. It now has more than 550 people in Jackson Center, compared to about 450 at this time last year.

“We’re settling nicely into the new space and ramping up in a measured way to meet market demand,” Wheeler said.

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