Airxcel announced the promotion of Larry Lebryk to the position of director of marketing. Lebryk will lead and manage the marketing activities for all Airxcel RV Brands, including Coleman-Mach Air Conditioners, MAXXAIR RV Ventilation Solutions, Suburban RV Heating, water heating and cooking appliances, and MCD Innovations as well as Dicor Products, United Shade, Vixen Composites, and Seal Design.
“Larry’s performed an outstanding job as director of marketing for the Dicor Corp., helping it become a recognized leader in both OEM and aftermarket RV sales. I’m sure that Larry will apply that expertise to all of the Airxcel RV companies,” said Rob Leach, president of Airxcel’s RV products division.
“Larry will oversee the development of strategic market plans for all Airxcel RV Companies, as well as coordinating the scores of conferences, rallies and trade events we attend,” said Art Klee, Airxcel’s president.
“Larry’s history and expertise with brand management will serve all Airxcel companies well on current projects and future marketing campaigns,” said Gregg Fore, president of Dicor. “Brand management under Larry’s guidance will become more important as we execute strategic initiatives.”