Airxcel has appointed Harold Ogden to head the company’s global corporate and product brand marketing initiatives. In his role as director of global marketing, Ogden reports to Piar Adams, Airxcel’s VP of marketing, aftermarket and international sales.
“Mr. Ogden is responsible for all of Airxcel’s strategic marketing efforts, including brand development, creative, public relations, social and other key digital marketing and innovation initiatives,” said Adams. “In addition, he will manage the corporate and product brand identity as well as the strategic relationship between corporate and product brands for Airxcel. … It is a critical position for accomplishing the Airxcel goals.”
Ogden was director of sales and marketing for Aqua-Hot Heating Systems, a brand of hydronic heating systems for RVs and fifth wheels in North America that Airxcel acquired earlier this year.
“We are pleased to have Harold expand his responsibilities to all of Airxcel,” said Kevin Phillips, president of the RV Group at Airxcel. “His proven track record in the RV industry, experience with leading brands, and understanding of our channel partners are the ideal mix for success in delivering the Airxcel brand values of committed partnership, product expertise, and unparalleled service.”
